Events · Yiannimize Live

FRESH CUTS.
FAST CARS.

Not your standard barber or salon environment. That's exactly the point.

Yiannimize Live Open air UK barbers + curl specialists
Black Nissan GT-R wrapped in Curl Jar livery with CU21 JAR plates at Yiannimize Live at golden hour

Quick answer

At Yiannimize Live, Curl Jar ran an open-air pop-up barber shop surrounded by supercars. Barbers and curl specialists from around the UK delivered fresh cuts and curl styling, with one product: the Curl Activator.

At Yiannimize Live, Curl Jar brought together barbers and curl specialists from around the UK to bring curls and trims into an open-air space surrounded by supercars. Curl Jar is so easy that it works anywhere: with a little water and the right technique, one product goes further than you'd expect, even well outside the usual setting.

The spec sheet

A pop-up barber shop at a supercar show

Venue Yiannimize Live
Setting Open air, surrounded by supercars
Pit crew UK barbers + curl specialists × Curl Jar
On the menu Fresh fades and new curly looks
Products needed 1 jar + water

The starting grid

Scenes from Yiannimize Live

The Curl Jar team and crew taking a selfie at Yiannimize Live
P1The crew, live
Curl Jar with Yianni, sitting down for an interview by the Curl Jar van at Yiannimize Live
P2Curl Jar × Yianni
P3▶ Live
Two supercars with CUTZ and CURLS number plates beside the Curl Jar display at Yiannimize Live
P4CUTZ × CURLS
Curl Jar styling visitors under the Curl Jar tent at Yiannimize Live
P5Under the Curl Jar tent
Flat lay of Yiannimize Live polaroids with Curl Jar products, a styling brush and a camera
P6Cuts, cars & curls

People didn't come for good hair.

But they left with some.

The pit stop

How one product works anywhere

No backwash, no shelf of products. The Curl Activator only needs water and the right technique, which is why it works just as well at a car show as it does in a salon.

Lap 01

Water in

Apply to wet, not damp, hair. Water helps the product absorb and perform.

Lap 02

Rake & coat

Work it between your palms and rake through with your fingers to coat every section.

Lap 03

Scrunch & set

Squeeze from end to root, then let it dry and break the cast once it's fully dry.

See the full how-to-apply guide →

Good to know

Yiannimize Live FAQs

What did Curl Jar do at Yiannimize Live?

Curl Jar brought together barbers and curl specialists from around the UK, including Cartels Barbershop from Leicester and Amo Cut Throat and MtheBarber from Manchester, to run curls and trims in an open-air space surrounded by supercars.

Do you need a salon to use Curl Jar?

No. The Curl Activator only needs wet hair and the right technique, so it works at home, in a salon or barber shop, or at a pop-up like Yiannimize Live.

Will Curl Jar be at the next Yiannimize Live?

Yes. Follow @curljar on Instagram for event updates.


See you at the next one.

Find us at the next Yiannimize Live event.

Shop Curl Activator Follow @curljar